Test your marketing expertise …
What should you be sending your customer list more often - general interest newsletters, or product specific promos?
A general interest newsletter is a regular email communication used to keep your prospects and existing customers updated on new products, services, and other trends within your industry.
A product specific promo is an email that is dedicated to highlighting and pre-selling a specific product or service. The goal is to get the reader to click through to a page that completes the sale.
What should you be sending to your customer list more often? General interest newsletters that offer information but are not usually selling anything, or product specific promos that have one purpose only, to sell a product or service?
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