Your clients need campaigns that connect and convert – and deliver a steady flow of highly qualified leads and new customers – at an acceptable CPA.
Even the best media buyer, systems, automation, and analytics expert can have a tough time overcoming a client campaign that doesn’t convert at an acceptable CPA.
Client campaigns don’t scale, or worse, die. We use a unique testing process that can – in many cases – cut your client acquisition costs by 50%.
Acquiring New Leads and Customers at an Acceptable Cost
Facebook, Google, and other online channels can be a great places to advertise. But they can also turn out to be expensive if campaigns are not fine-tuned.
In addition – all online channels require an understanding of copywriting, media buying, marketing validated testing processes, systems & automation, and analytics.
Google, Facebook, display and video ad campaigns can be complicated. Many client campaigns operate profitably, but still with sub-optimal results.
More Customers at Lower Costs with Market Validated Offer Testing
We offer a market validated testing process, designed to deliver more customers for your client campaigns, at lower costs.
We use the unique LEGOs Testing Process (AKA market validated offer testing), which has moved cold customer acquisition campaign conversion rates from the 1-2% range, to 20%+.
It uses market validated "small data", and a "sprint testing" process, to quickly UNLOCK the factors that will get new customers converting.
With better performing offers, lower CPAs, you can scale your client campaigns across channels to significantly larger volumes of traffic.
The LEGOs Testing Process has been used for consultants, e-commerce, coaches, local businesses, paid memberships, authors, and more.
... Kelvin and the copy and marketing he created for us was instrumental in taking me from start-up, to a seven figure business.
Dustin Pass - Global Profit Systems International
LEGO Testing Process
We use a market validated testing process that gets your market to answer the questions - "what are the real problems they want solved?" ... and "what offer will they respond to?"
While initial market validated testing is done in Facebook - the insights gleaned can then be used in whatever marketing channels and formats make the most sense for your offer.
It's not uncommon for us to test in Facebook, then use the new intel in Google Search ads, on GDN, in emails and videos. In fact, the market validated, and tested approaches flow through to everything – landing pages, email sequences, retargeting campaigns.
The end deliverable is a fully optimized and converting lead generation and customer acquisition campaign - including ads, emails, landing pages - delivering new prospects for your clients, at an acceptable CPL (cost per lead.)
See a preview of the LEGOs testing process in action:
Kelvin Parker - CEO
Kelvin is a 30+ year veteran of direct marketing – has worked with start-ups up to multi hundred million dollar enterprises, and everything in-between – driving new leads, clients, sales, and profits.
• 35+ years in direct marketing. Worked with some of the brightest marketing minds in the world, such as Jay Abraham, Ted Nicholas, Clayton Makepeace, and many others …
• Opened up new businesses all over the world – each turning over millions of dollars for Reuille Holdings – a $300 million a year Swiss company …
• Built start-ups - going from ZERO to 200,000+ names on the customer file within 12 months, and ran programs that included 60 active promotions running at one time …
• Copy has generated up to $16,140 per 1,000 names mailed (84% prospect names) …
• Increased sales and conversions by 260% for Dr. Robert Anthony, by 420% for OptionsMONSTER, and over 600% for Inspired Publishing Group …
• Worked in most every marketing channel, dozens of industries and niches, and ran an international program marketing in over 200 countries and 12 languages …
I’ve spent tens-of-thousands of dollars on education, courses, workshops, coaches, mentors and more… all in an effort to master the world of Direct Marketing.
And with just two phone calls Kelvin has conclusively proven that most of everything I “thought” I knew was outdated and based on faulty, old school practices and beliefs.
He outlined a process that was: 1. Less Complicated; 2. Far Easier to Implement; 3. Extremely easy to understand; 4. Yielded massively greater positive results… with far less effort!
He’s managed to take the best tools, processes and scientifically validated principles to create a slam-dunk methodology that can supercharge the bottom line revenue of any business.
Only a fool would pass up the opportunity to learn from him.
International Bestselling Author
Kelvin is the REAL thing, and I rarely endorse people.
He has studied under and worked for some of the greatest marketing & sales experts, alive.
With his wealth of experience, and 35 years of the business building, you want him on your team - for life.
He is one of the few people, I trust for advice. And I am ever grateful to stumble upon him.
Having him on my side, he more than helped me shortcut my process & knowledge on business building.
He always challenges me, my assumptions, my knowledge and … he knows how to maximize results with minimum effort.
And from him, you can expect that he only shares you proven profitable techniques and strategies that WORK, today.
Kelvin is generous, kind hearted, and has a brilliant mind.
…I would jump on any opportunity to learn & profit from him.
Growth & Profit Strategist
Kelvin's copy breathes fire, crackles with energy, radiates a contagious passion for whatever he sells.
After 30 years as a direct marketer and copywriter, he has a knack for knowing exactly what to say to trigger out-sized advertising response. He deserves all of his remarkable success, and so do the clients smart enough to hire him.
Kelvin’s a consultant’s consultant. You can ask him a question about a myriad of subjects and he’s able to give you a clear-cut answer. I’ve been on the receiving end of his tutelage many times-and will do so again and again.
He is caring and encouraging. He meets you where you are in your learning. He’s focused on you actually ‘getting it’ not on his ego.
I don’t care how many digital gurus you’ve studied with, Kelvin has advice you probably won’t hear anywhere else. Advice he’s put to the test for over three decades … with remarkable success.
Really wonderful strategist, thinker and teacher.
Content Marketing Writer
I've sold over $500 million through direct response and understand how it works...what I learned from Kelvin blew my mind.
If only I’d met him sooner I’d be at a billion by now.
Kelvin knows direct response better than anyone I’ve ever met. He’s smart, creative, strategic and disciplined in his approach.
If he ever agreed to work with you – consider yourself very fortunate.
With Kelvin's expert marketing advice, our fledgling upstart company made $1.29 million in our first 12 months of doing business. We owe him a debt of gratitude.
I have also recommended his services to many of my clients who have always been blown away by the compelling and sales-pulling copy he delivers.
Kelvin is not only a consummate copywriter but a marketing genius extraordinaire. Because of his extensive in-the-trenches experience in both the brick-and-mortar and online worlds, he’s emerged as a brilliant marketing strategist with a track record for success.
Author of "Web Copy that Sells"
Publisher of "One Minute Cure"
Kelvin Parker's business advice and counsel over the years has been invaluable.
I have a successful Facebook group of over 9,600 people, and a thriving private community, and I wouldn't be in this place if I hadn't sought out Kelvin's advice.
In a world of self-proclaimed gurus and people passing out half-baked marketing tips left and right, Kelvin is the real deal. His experience and results speak for themselves.
Founder Cafe Writer Community
Author of "The Freelancer Manifesto"
If an ad campaign starts out badly and is in need of CPR, I call Kelvin.
He has more business and marketing experience than about anyone I've come across.
First thing he does is put his knowledge and experience aside and run a series of quick experiments to get the data. This way, he's been able to fine tune a new client's campaign to generate leads for under $2! Incredible!
He's my secret weapon (I guess not so secret anymore).
Digital Media Buyer
Consultant / Fractional CMO
Kelvin worked with our group and group-related companies for 5 years. He was active in the United States, Australia, New Zealand and the Far East.
Kelvin developed for us businesses turning over many millions of dollars. He has also been a successful pioneer in web-marketing for the group.
Reuille Holdings - Switzerland
I truly don't think I'd be where I am today without the help I’ve received from Kelvin. His marketing savvy and copywriting skills are top notch. If you have a problem - Kelvin usually has a solution.
He's also incredibly generous with his time and resources, something he certainly doesn't have to be at his level of the game. In short, if you get the opportunity to work with him, take it!
Kelvin, is absolutely amazing. Just on one of our four projects he increased our results over 600% and we had this product already running with 100′s of members for a year prior to working with him.
He has since worked with us on multiple projects and producing incredible results. Anyone looking to increase sales should hire Kelvin NOW!
Inspired Publishing Group